Enterprise content strategist with a record of translating complex operational priorities into communications that align and engage global workforces.
Strategic Communications
At Clorox, I built and executed integrated communications plans tied directly to enterprise strategy to inform, generate alignment, and build pride and understanding among a distributed global workforce.
Through editorial planning grounded in corporate strategy, executed a campaign series for Manufacturing Month in partnership with the VP-Supply Chain, and collaborated with the Chief Supply Chain Officer on a National Supply Chain Day blog post positioning the function as a growth driver. Separately, showcased R&D use of leading-edge technology as part of Take Your Kid to Work Day.
Led editorial strategy for product launches, including promoting Glad Bahama Bliss Trash Bags through multimedia content that showcased product development decision-making and introducing a "How It's Made" series that gave readers insight into the manufacturing process behind our products. For Fresh Step Heavy Duty Cat Litter, developed an employee sweepstakes tied to the marketing launch, driving engagement through a temporary dedicated channel on the digital employee experience platform.
Town Halls, Events & Executive Programming
My experience here spans content strategy, stakeholder alignment, executive collaboration and operational project management — with a consistent focus on seamless, creative execution; team collaboration; and communications integration.
For nearly 13 years at Clorox, I was part of the team producing the Global Town Hall, giving me a unique, 360-degree perspective. Most recently, served as strategic partner to Head of Internal Communications to ensure complementary programming between Global Town Hall and enterprise digital channels I oversaw. Early on, developed a meeting agenda focused on rising business leaders using a creative storytelling approach modeled after a New York Times series. An outside-in approach would complement leader perspectives, bringing novel ideas and formats I’ve seen resonate with audiences, such as “reverse town halls.”
Served as project leader for Clorox's annual stockholder meeting, managing all operational details and logistics in close coordination with C-suite executives, Legal, Finance and Investor Relations.
I also served in a central communications role for the quarterly earnings process — drafting press releases and scripts, coordinating across business units and functions under legal deadlines.
In a past role as director of communications for a high-profile industry trade association, served as key member of team launching a global conference and trade show that today attracts 25,000 attendees and 400 exhibitors from 120 countries.
Technology Transformation
Effectively communicating through technology change is a core competency. My work across two significant enterprise technology initiatives at Clorox demonstrates the ability to translate complex new capabilities into language that moves people from uncertainty to understanding to adoption.
Created business rationale, set vision and led implementation, including change communications and launch, for Clorox’s enterprise platform transition, reaching a global workforce of about 11,000 teammates and contractors, including plant workers in 16 U.S. facilities and employees in 23 countries.
Product Owner & Communications LeadAdvised the internal change management team on messaging clarity and editorial approach during a multiyear ERP transformation, one of the most operationally complex initiatives in the company's recent history.
Editorial AdviserSenior Leadership Partnership — Supply Chain
As demand for Clorox Disinfecting Wipes surged during COVID-19, I partnered with the Chief Supply Chain Officer to shape the story of how Clorox moved quickly to scale production. I developed messaging, prepped the CSCO for national media interviews, and worked with journalists to spotlight manufacturing teammates on the front lines — positioning Clorox as a supply chain leader at one of the highest-profile moments in the company's history.
The Well — Platform Metrics
The Well's results set a high bar in communications-led platform adoption, consistently outperforming industry metrics across registration, reach and engagement — including among the hardest-to-reach members of the workforce.
Built stakeholder alignment across IT, HR, Legal and business units as part of global implementation. Enabled personalization by using 15+ dynamic Workday data attributes and activating a decentralized publishing model, making the platform relevant to each employee's role, location and language.
Reaching production workers and international teams was a stated goal. Through an intentional launch strategy, previously underserved teams felt included and encouraged to actively participate as one community. Offered mobile app and integrated with digital signage in 16 U.S. plants, facilitating information sharing for employees without desk access, meeting them where they are.
The Well — web, mobile app, email, and digital signage integrated under one publishing platform
Registration: 97% of teammates — nearly double the 60–70% industry benchmark
Active reach: 90%+ of teammates reached monthly, trending upward through year one
Content open rates reached 90%, consistently above the 70% customer benchmark
Production teammates: strong reach and engagement across plant locations
Content & Channel Work
As Head of Content, I owned the full channel mix — intranet, mobile, email, website, blog and social, responsible for both content oversight and execution. In previous roles at Clorox, I supported financial communications, including overall responsibility for our annual reports, and external communications, drafting press releases, key messages, FAQs and blog posts.
Going Back to the ’80s with Target and ‘Stranger Things’
Clorox partnered with Target on a nostalgia-driven national campaign for the final season of “Stranger Things,” recreating vintage product packaging from the era.
Around the Diamond
Unwrapping Exclusive Holiday Drops at Leading-Edge Retailers
Burt’s Bees launched retailer-exclusive holiday items at Walmart, Target, Amazon and Sam’s Club simultaneously for the first time, driving seasonal brand relevance across key retail partners.
Around the Diamond
The First Brands Acquisition: Marking 25 Years
Corporate heritage story marking the 25th anniversary of Clorox’s landmark acquisition that doubled the company’s size and brought the Glad and Scoop Away brands into the portfolio.
Around the Diamond
Glad Plant Milestone — Amherst, Virginia
Conceived this content series, “Power to the Plants,” to give leaders a way to spotlight local teams and their achievements that helped advance business priorities.
Clorox LinkedIn
Inspired by You — 2017 Integrated Annual Report
Platinum Vision Award winner. Led development coordinating across C-suite, Legal, Finance and IR.
Platinum Vision Award Winner
Clorox Expands Transparency with Voluntary Ingredient Disclosure
Announced voluntary on-label disclosure of ingredients in household cleaning products — a reputational and purpose initiative supporting Clorox’s commitment to transparency.
Clorox Investor Relations · Sept. 2018
Evolve This — 2016 Integrated Annual Report
Announced the 2016 Integrated Annual Report, highlighting fiscal year progress and more than a century of evolution in health and wellness.
Clorox Investor Relations · Sept. 2016
Clorox Expands Manufacturing Operations in Atlanta Area
External announcement about opening of new Home Care plant.
Clorox Investor Relations · Nov. 2017
External Communications & Crisis
During my Clorox career, I led external communications in support of strategic priorities, with a focus on performance, innovation and purpose, as well as crisis situations — developing messaging, preparing senior leaders and working directly with national media.
Fast Company
Pitched and prepped the Chief Supply Chain Officer; developed key messages on production scaling during COVID-19.
NPR
Coordinated placement spotlighting a manufacturing teammate, humanizing supply chain operations during a national public health crisis.
WSJ · CNBC · Bloomberg · Reuters
Prepared C-suite executives for media interviews with top-tier national broadcast and print outlets.
Crisis Communications
Core team member for crisis preparedness and response to enterprisewide events, including a major cyberattack and other incidents affecting operations — providing guidance, developing statements and prepping leaders under real-time pressure.
Measurement & Continuous Improvement
I built Clorox's enterprise content measurement program from the ground up — establishing KPIs, tracking monthly performance and using qualitative and quantitative data to continuously refine strategy and report impact to stakeholders.
Set KPIs and reported monthly performance across all owned digital channels. Developed campaign-level analyses for major initiatives — including the employee performance process rollout — providing regular feedback loops to internal partners. Supplemented quantitative data with employee survey questions following focus groups, integrating both streams into ongoing strategy refinement. Maintained a test-and-learn approach, using platform insights to adjust content mix, delivery cadence and audience targeting continuously.
Direct experience with Firstup Insights and Google Looker Studio for channel analytics. Used Hootsuite for social media analytics. Leveraged Microsoft 365 including Copilot for productivity and content development. Applied AP Stylebook and Smart Brevity (Axios) standards to drive clarity and engagement across a distributed global audience.
Core Competencies